If you need to send bulk emails to customers or potential customers then we can provide a solution for you.
The first thing you will need to get started is a database of email contacts.
Email Marketing is permission based so you must have received an opt in from the contacts on your list if you wish to send a bulk email to them. If you are sending bulk emails from your business address without offering an opt out to your contacts you are in breach of data protection and your email can be classifed as spam.
We can offer you advice on building a database, when you can use existing databases and how to manage lists to maximise results.
We use Mail Chimp to create email marketing campaigns for clients across a range of sectors. We work with clients to set campaign goals, write copy, source images and design campaigns in line with brand guidelines.
Email marketing is used widely by businesses to encourage repeat sales, to follow up with potential customers, to drive traffic to ecommerce sites or blog or to communicate with stakeholders.
Some Examples of Email Marketing Portfolio
We designed and implemented an Email Marketing Strategy for Petals.ie from 2012 - 2013. During this thime we grew the Petals.ie database from 0 to over 2,000 email addresses through social media posts and competitions as well as newsletter sign up forms on social media and the client's website.
The database was segmented based on the following criteria: Brands Purchased/Interested in; Location; Age Group and Open Rates.
E-zines were then strategically designed to target specific audiences with the aim of driving traffic back to the client's website and maximising converstion levels. We designed promotional graphics in-line with the company branding and used these throughout the email marketing campaigns and social media channels. We provided the client with a report after every email campaign with a breakdown of open rates & click through rates and general performance of the email campaign. Email marketing campaigns had an average open rate of 13.3% higher than the industry average.
Thank You to the team of 2Market for all the training, SEO, email marketing, support and ideas they gave with setting up www.petals.ie. We could not have achieved the success with our online shop that we have, without their help. Never a problem with providing on-site training and always on schedule.
I would highly recommend 2Market and the girls and wish them every success in the future.
Owner of Petals.ie
2Market manage the email marketing campaigns regularly for Discover Enniscrone. A database was compiled using email addresses gathered from the website sign-up form, promotions, and third party campaigns. We grew the database of email addresses from 500 to over 3,000 in 12 months.
E-zines are used to promote Enniscrone as a destination as well as special offers relating to accommodation, restaurants & activities. During peak times of the year, e-zines are used to promote local events and festivals. On average the open rate is 7.5% higher higher than the industry average.
2Market plays a significant role in the marketing and promotion of “Discover Enniscrone” through search engine marketing, social media marketing and email marketing. We highly recommend 2Market to any business or organisation.
Chairperson Enniscrone Marketing Forum
MeetWest Business Conference
MeetWest is a business networking conference organised by Mayo, Galway and Roscommon County Councils. In 2013 2Market was contracted to design a series of email marketing campaigns to promote the event and encourage event bookings. We set up an account on Mailchimp, cleaned the existing database and reformatted it so it could be uploaded and segmented on the system. An email marketing campaign was planned and implmented that resulted in increased attendance that year.
Thanks so much to the team at 2Market for all your efforts in managing the Social Media & Digital Marketing for MeetWest. It was great to hand over to experts who just took care of things! I really appreciated your advice too, it was great to work with a team who understand what we are trying to achieve and do what we ask, while also offering suggestions!
Project Manager MeetWest 2013