Search Engine Optimisation
When someone does a search for a keyword or a phrase related to your business in a search engine (Google), realistically you want to be on the first page of results. That's what Search Engine Optimisation is about.
Remember you don't just want to perform well for your business name, you need to rank high when someone searches for what you sell.
At 2Market, we are experts in the area of Search Engine Optimisation (SEO). While many web developers claim to offer this service, oftentimes an automated SEO function is integrated into websites – which in real terms is ineffective.
We are marketeers that understand how Google works and the practical and technical adjustments that need to be made to websites to ensure that Google indexes them for relevant keyword phrases. We have a track record for taking websites that have not been performing in Google and after implementing our SEO solution have begun to rank on the first page of Google for the top keyword phrases that are relevant to that business and are most likely to result in new business.
We have carried out SEO on over 50 websites over the past five years, with positiive outcomes in all cases.
Some examples of our previous work
In 2013, 2Market developed a new fully responsive e-commerce website with over 700 products for Petals.ie.
Reserach was carried out to identify the most searched keyword phrases relating to the products and brands on the website. The website was subsequently built and categorised so that it could be optimised in line with search trends.
Each page of the website was optimised using SEO best practices. Whereas the old website did not rank for relevant keyword phrases, after 6 months the new website ranked on the 1st page of Google Search Results for 27 out of 33 top searched for keywords.
The website continues to rank highly which in turn has had a significant impact on sales.
Cuisle Holiday Centre
Cuisle Holiday Centre is Ireland's leading wheelchair accessible holiday resort. Based in Roscommon, Cuisle welcomes visitors from all over the world. While Cuisle had a website, it was not performing in Google for relevant searches.
Having researched and indentified the top searched phrases, we made recommendations on changes to the website structure. Once these changes were in place we worked with the client to update content, images. We then implemented SEO across all pages. Within a few months, the website was ranking on the first page of Google for all identified keyword phrases.
2Market developed a new fully responsive website for Discover Enniscrone in 2014.
Having carried out research into holiday search trends, we strategically laid out the website into sections to enable us to optimise the website based on the most searched keyword phrases for each section.
Relevant phrases were intetrated into the meta title, H1 and H2 headings, image tags as well as the content on each of the pages.
The website is currently on the first page of results for 95% of identifed phrases.
The Maths Tutor
TheMathsTutor.ie is Ireland's leading e-learning system for project maths. Ranking highly in Google is a key priority for TheMathsTutor as they recognised that it is one of the most cost effective ways to drive traffic to the website. We have been working with TheMathsTutor since 2012 to ensure that they maintain their position at the top of the SERPs (Search engine results page).
Our first task was to find out the most searched keyword phrases that were most likely to result in website conversions for the client. A list of 25 phrases was identified. Secondly we carried out a ranking analysis to determine how the website performed in Google for the 25 phrases. It was found that it was only appearing on the first page of Google results for one of the 25 phrases.
Within a few weeks of optmising the site, the rankings began to improve and within 6 months, it was on the first page of Google for 98% of identified phrases. We continue to work with TheMathsTutor to maintain this position.